It’s really important to know exactly what journey a customer will have with you, and this can vary within your own business as well as from business to business. It can be used as a really important tool to assess your workload, including how much work you can take on, helping you to work more efficiently and effectively.
Your website is the main showcase for your business and it’s incredibly important not to forget about it. Even if you’re active on one of the many social media platforms, they cannot reflect as much of your business as a website can. Make a point of adding an action into your diary or calendar every couple of months to review and refresh your content.